Theory Database (prototype)

Theory 1: Action Theory Model of Consumption

Number of Constructs: 32
Number of Triples: 63

Theory triples

• Somatic marker processes influences Anticipated emotions
• Anticipated emotions influences Desire
• Perceived behavioural control influences Desire
• Implementation intentions positively influences Trying
• Goal attainment / failure influences Feedback
• Goal intention positively influences Desire
• Subjective norms influences Desire
• Attitudes influences Desire
• Trying positively influences Performance of goal-directed behaviours
• Perceived behavioural control positively influences Performance of goal-directed behaviours
• Perceived behavioural control positively influences Trying
• Desire influences Implementation intentions
• Feedback influences Antecedents of goal-directed behaviour
• Frequency of past behaviour influences Desire
• Moral imperatives influences Desire
• Social identity processes influences Desire
• Social identity processes influences Implementation intentions
• Low influences Implementation intentions
• Performance of goal-directed behaviours influences Goal attainment / failure
• Situational Forces influences the 'Performance of goal-directed behaviours' to 'Goal attainment / failure' Influences relationship
• Recency of past behaviour positively influences Performance of goal-directed behaviours
• High influences Performance of goal-directed behaviours
• Perceived behavioural control influences Implementation intentions
• Self-conscious emotions influences the 'Implementation intentions' to 'Trying' Positively influences relationship
• Moral emotions influences the 'Implementation intentions' to 'Trying' Positively influences relationship
• Virtues, values, other individual differences influences the 'Implementation intentions' to 'Trying' Positively influences relationship
• Empathy influences the 'Implementation intentions' to 'Trying' Positively influences relationship
• Social and personal identity influences the 'Implementation intentions' to 'Trying' Positively influences relationship
• Social and personal identity influences the 'Desire' to 'Implementation intentions' Influences relationship
• Empathy influences the 'Desire' to 'Implementation intentions' Influences relationship
• Virtues, values, other individual differences influences the 'Desire' to 'Implementation intentions' Influences relationship
• Moral emotions influences the 'Desire' to 'Implementation intentions' Influences relationship
• Self-conscious emotions influences the 'Desire' to 'Implementation intentions' Influences relationship
• Desirability influences (*) Goal intention
• Feasibility of goals influences (*) Goal intention
• Previous emotional experiences with behaviour part of Somatic marker processes
• Normative beliefs influences (*) Subjective norms
• Motivation to comply influences (*) Subjective norms
• Beliefs influences (*) Attitudes
• Beliefs influences (*) Subjective norms
• Evaluations influences (*) Attitudes
• Evaluations influences (*) Subjective norms
• Subjective norms part of Antecedents of goal-directed behaviour
• Anticipated emotions part of Antecedents of goal-directed behaviour
• Social identity processes part of Antecedents of goal-directed behaviour
• Somatic marker processes part of Antecedents of goal-directed behaviour
• Goal intention part of Antecedents of goal-directed behaviour
• Attitudes part of Antecedents of goal-directed behaviour
• Perceived behavioural control part of Antecedents of goal-directed behaviour
• Desire part of Antecedents of goal-directed behaviour
• Frequency of past behaviour part of Antecedents of goal-directed behaviour
• Moral imperatives part of Antecedents of goal-directed behaviour
• Implementation intentions part of Antecedents of goal-directed behaviour
• Trying part of Antecedents of goal-directed behaviour
• Recency of past behaviour part of Antecedents of goal-directed behaviour
• Desirability part of Antecedents of goal-directed behaviour
• Feasibility of goals part of Antecedents of goal-directed behaviour
• Normative beliefs part of Antecedents of goal-directed behaviour
• Motivation to comply part of Antecedents of goal-directed behaviour
• Beliefs part of Antecedents of goal-directed behaviour
• Evaluations part of Antecedents of goal-directed behaviour
• High part of Frequency of past behaviour
• Low part of Frequency of past behaviour

Theory illustration

Theory Reference

• Bagozzi, R.P. (2000). The Poverty of Economic Explanations of consumption and an Action Theory Alternative. Managerial and Decision Economics, 21, 95-109.