Theory Database - Theory 13: Diffusion of Innovations

Theory Database (prototype)

This is a searchable database of theories of behaviour change that have been formalised according to an Ontology-Based Modelling System.

For more information, see:

West, R., Godinho, C. A., Bohlen, L. C., Carey, R. N., Hastings, J., Lefevre, C. E., & Michie, S. (2019). Development of a formal system for representing behaviour-change theories. Nature human behaviour, 3(5), 526. doi.org/10.1038/s41562-019-0561-2.
Hale, J., Hastings, J., West, R., Lefevre, C. E., Direito, A., Connell Bohlen, L., Godinho, C., Anderson, N., Zink, S., Goarke, H., and Michie, S. (2020) An ontology-based modelling system (OBMS) for representing behaviour change theories applied to 76 theories [version 1; peer review: awaiting peer review]. Wellcome Open Research.

Theory 13: Diffusion of Innovations

Number of Constructs: 72
Number of Triples: 89

Theory triples

Software information influences Innovation-evaluation information
Innovation-evaluation information negatively influences Uncertainty
Innovation clusters positively influences Adoption/rejection
Characteristics of Innovations influences Adoption/rejection
Communication Channels positively influences Adoption/rejection
Interpersonal influences Modelling
Modelling positively influences Adoption/rejection
Innovation influences Adoption/rejection
Innovation-decision influences Time
Knowledge transitions to Persuasion
Persuasion transitions to Decision
Decision transitions to Implementation
Implementation transitions to Confirmation
Innovativeness influences Time
Adopter categories influences Innovativeness
Time influences Rate of adoption
Social system influences Rate of adoption
Social Structure negatively influences Uncertainty
Communication structure positively influences Homophilious
System norms influences Adoption/rejection
Change agents influences Innovation-decision
Change agents influences Aides
Aides influences Innovation-decision
Aides influences Homophilious
Innovation-decision influences Adoption/rejection
Innovation-decision influences Consequences of adoption
Consequences of adoption influences Social system
Thresholds influences Innovativeness
Network structural indicators influences Communication networks
Network structural indicators influences Diffusion rate
Technology type of Innovation
Software aspect part of Technology
Hardware aspect part of Technology
Software information part of Technology
Innovation clusters part of Innovation
Characteristics of Innovations part of Innovation
Compatibility part of Characteristics of Innovations
Observability part of Characteristics of Innovations
Complexity part of Characteristics of Innovations
Trialability part of Characteristics of Innovations
Relative advantage part of Characteristics of Innovations
Reinvention part of Characteristics of Innovations
Radicalness part of Characteristics of Innovations
Cost part of Characteristics of Innovations
Homophilious type of Interpersonal
Localite channels type of Interpersonal
Cosmopolite channels type of Interpersonal
Near-peers type of Interpersonal
Opinion leaders type of Interpersonal
Opinion leaders type of Interpersonal
Mass media type of Communication Channels
Interpersonal type of Communication Channels
Localite channels type of Mass media
Cosmopolite channels type of Mass media
Optional innovation-decision type of Innovation-decision
Collective innovation-decision type of Innovation-decision
Authority innovation-decision type of Innovation-decision
Contingent innovation-decision type of Innovation-decision
Rate of adoption type of Adoption/rejection
Social Structure part of Social system
Communication structure part of Social system
System norms part of Social system
Optional innovation-decision part of Social system
Collective innovation-decision part of Social system
Authority innovation-decision part of Social system
Contingent innovation-decision part of Social system
Network structural indicators type of System norms
Change agents type of Network structural indicators
Knowledge part of Innovation-decision
Persuasion part of Innovation-decision
Decision part of Innovation-decision
Implementation part of Innovation-decision
Confirmation part of Innovation-decision
Prior adoption of innovation part of Contingent innovation-decision
Desirable vs undesirable type of Consequences of adoption
Direct vs indirect type of Consequences of adoption
Anticipated vs unanticipated type of Consequences of adoption
Innovators type of Adopter categories
Early adopters type of Adopter categories
Early majority type of Adopter categories
Late majority type of Adopter categories
Laggards type of Adopter categories
Very high type of Thresholds
High type of Thresholds
Low type of Thresholds
Very low type of Thresholds
Density type of Network structural indicators
Clustering type of Network structural indicators
Centralisation type of Network structural indicators

Theory illustration

Theory References

Rogers, E.M. (1983). Diffusion of Innovations (3rd Ed.). Collier Macmillan.
Rogers, E.M. (2003). Diffusion of Innovations (5th Ed.). Free Press.

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