Theory Database - Theory 18: Focus Theory of Normative Conduct

Theory Database (prototype)

This is a searchable database of theories of behaviour change that have been formalised according to an Ontology-Based Modelling System.

For more information, see:

West, R., Godinho, C. A., Bohlen, L. C., Carey, R. N., Hastings, J., Lefevre, C. E., & Michie, S. (2019). Development of a formal system for representing behaviour-change theories. Nature human behaviour, 3(5), 526. doi.org/10.1038/s41562-019-0561-2.
Hale, J., Hastings, J., West, R., Lefevre, C. E., Direito, A., Connell Bohlen, L., Godinho, C., Anderson, N., Zink, S., Goarke, H., and Michie, S. (2020) An ontology-based modelling system (OBMS) for representing behaviour change theories applied to 76 theories [version 1; peer review: awaiting peer review]. Wellcome Open Research.

Theory 18: Focus Theory of Normative Conduct

Number of Constructs: 8
Number of Triples: 8

Theory triples

Norms influences Behaviour

Norm focus influences the 'Norms' to 'Behaviour' Influences relationship

Intention influences Behaviour

Norm focus influences the 'Injunctive norms' to 'Intention' Influences relationship

Injunctive norms influences Intention

Provincial norms type of Norms

Descriptive norms type of Norms

Injunctive norms type of Norms

Theory illustration

Theory References

Cialdini, R.B., Kallgren, C.A. & Reno, R.R. (1991). A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behaviour. Advances in Experimental Social Psychology, 24, 201-234.

Cialdini, R.B. (2012). The focus theory of normative conduct. In P. Van Lange, A. Kruglanski, & E. Higgins (Eds.), Handbook of theories of social psychology (pp. 295-313). SAGE Publications.

Theory Database (prototype)

Theory 18: Focus Theory of Normative Conduct

Theory triples

Theory illustration

Theory References