Theory Database - Theory 59: Six staged model of communication effects

Theory Database (prototype)

This is a searchable database of theories of behaviour change that have been formalised according to an Ontology-Based Modelling System.

For more information, see:

West, R., Godinho, C. A., Bohlen, L. C., Carey, R. N., Hastings, J., Lefevre, C. E., & Michie, S. (2019). Development of a formal system for representing behaviour-change theories. Nature human behaviour, 3(5), 526. doi.org/10.1038/s41562-019-0561-2.
Hale, J., Hastings, J., West, R., Lefevre, C. E., Direito, A., Connell Bohlen, L., Godinho, C., Anderson, N., Zink, S., Goarke, H., and Michie, S. (2020) An ontology-based modelling system (OBMS) for representing behaviour change theories applied to 76 theories [version 1; peer review: awaiting peer review]. Wellcome Open Research.

Theory 59: Six staged model of communication effects

Number of Constructs: 22
Number of Triples: 31

Theory triples

Exposure to a message influences Comprehension

Exposure to a message influences Identification with messenger

Role modelling influences Self-efficacy

Preparation transitions to Validation

Validation transitions to Action

Action influences Maintenance

Contemplation transitions to Preparation

Maintenance transitions to Action

Exposure to a message influences Parasocial interaction

Role modelling influences the 'Validation' to 'Action' Transitions to relationship

Exposure to a message influences Role modelling

Comprehension influences Understanding of a message

Identification with messenger influences Perception of message relevance

Parasocial interaction influences Self-efficacy

Role modelling influences Assessment of pros and cons of alternative attitudes / behaviours

Assessment of pros and cons of alternative attitudes / behaviours influences Persuasion

Sucessful experience influences the 'Maintenance' to 'Action' Transitions to relationship

Social support influences the 'Maintenance' to 'Action' Transitions to relationship

Role modelling influences Interpersonal communication with peers, partners and / or experts

Interpersonal communication with peers, partners and / or experts influences Social support

Interpersonal communication with peers, partners and / or experts influences the 'Preparation' to 'Validation' Transitions to relationship

Availabilty / accessibilty of necessary services influences the 'Validation' to 'Action' Transitions to relationship

Pre-contemplation transitions to Contemplation

Behavioural Intention influences the 'Contemplation' to 'Preparation' Transitions to relationship

Interpersonal communication with peers, partners and / or experts influences Persuasion

Message Awareness influences the 'Pre-contemplation' to 'Contemplation' Transitions to relationship

Interpersonal communication with peers, partners and / or experts influences the 'Validation' to 'Action' Transitions to relationship

Perception of message relevance part of Message Awareness

Understanding of a message part of Message Awareness

Persuasion part of Behavioural Intention

Self-efficacy part of Behavioural Intention

Theory illustration

Theory Reference

Vaughan, P.W., & Everett, E.M. (2000). A Staged Model of Communication Effects: Evidence from an Entertainment-Education Radio Soap Opera in Tanzania. Journal of Health Communication, 5(3), 203-227.

Theory Database (prototype)

Theory 59: Six staged model of communication effects

Theory triples

Theory illustration

Theory Reference