Theory Database (prototype)

Theory 71: Social Norms Theory

Number of Constructs: 10
Number of Triples: 12

Theory triples

• Misperceptions negatively influences Healthy behaviour
• Misperceptions influences Corrected misperceptions
• Corrected misperceptions positively influences Healthy behaviour
• Injuctive norms type of Perceived norms
• Injuctive norms type of Actual norms
• Descriptive norms type of Perceived norms
• Descriptive norms type of Actual norms
• Actual norms influences (*) Misperceptions
• Perceived norms influences (*) Misperceptions
• Pluralistic ignorance type of Misperceptions
• False consensus type of Misperceptions
• False uniqueness type of Misperceptions

Theory illustration

Theory References

• Perkins, H.W. & Berkowitz, A.D. (1986). Perceiving the Community Norms of Alcohol Use Among Students: Some Research Implications for Campus Alcohol Education Programming. International Journal of the Addictions, 21, 961-976.
• Berkowitz, A. D. (2004). Th e Social Norms Approach: Theory, Research, and Annotated Bibliography. Higher Education Centre for Alcohol and Other Drug Prevention [On-line]. Available at: http://www.edc.org/hec