Theory Database (prototype)

Theory 78: Theory of Normative Social Behaviour

Number of Constructs: 17
Number of Triples: 17

Theory triples

• Descriptive norms influences Behaviour
• Normative mechanisms positively influences the 'Descriptive norms' to 'Behaviour' Influences relationship
• Self-efficacy positively influences the 'Descriptive norms' to 'Behaviour' Influences relationship
• External monitoring positively influences the 'Descriptive norms' to 'Behaviour' Influences relationship
• Issue familiarity positively influences the 'Descriptive norms' to 'Behaviour' Influences relationship
• Social approval influences Injunctive norms
• Interpersonal communication positively influences the 'Descriptive norms' to 'Behaviour' Influences relationship
• Injunctive norms type of Norms
• Descriptive norms type of Norms
• Group identity type of Normative mechanisms
• Outcome expectations type of Normative mechanisms
• Injunctive norms type of Normative mechanisms
• Benefits to others type of Outcome expectations
• Benefits to oneself type of Outcome expectations
• Anticipatory socialisation type of Outcome expectations
• Similarity part of Group identity
• Aspirations part of Group identity

Theory illustration

Theory Reference

• Rimal, R.N. & Real, K. (2005). How Behaviours are Influenced by Perceived Norms: A Test of the Theory of Normative Social Behaviour. Communication Research, 32(3), 389-414.